Start by downloading the marketing check list below which provides promotional recommendations for the months leading up to Annual Session.

Tap into your social media networks to promote your organization’s involvement at AAO Annual Session. The following copy and graphics give you a starting point for inspiration, but we encourage you to customize posts based on your event goals. Don’t forget to include hashtags #AAOChicago and #AAOEngage plus add supporting graphics into your post!

• Visit our booth at #AAOChicago to see our latest products and solutions for orthodontists and your teams. Register today to join us! https://bit.ly/3sXZiY3 #AAOEngage
• We’re excited to be part of #AAOChicago and hope to see you there! Register now to join us: https://bit.ly/3sXZiY3 #AAOEngage
• Which #AAOChicago path resonates with you? Take the quiz now to find out and don’t forget to find us on the show floor in Chicago https://bit.ly/3sXZiY3 #AAOEngage
• We’ll be showcasing our latest technologies at #AAOChicago April 21-24! Join us by registering today at https://bit.ly/3sXZiY3 #AAOEngage
• We’re looking forward to #AAOChicago! Be sure to visit our booth at the event April 21-24. Register today: https://bit.ly/3sXZiY3 #AAOEngage
• Meet one-on-one with our team during #AAOChicago April 21-24. Join us by registering today at https://bit.ly/3sXZiY3 #AAOEngage
• Check out the latest technologies we’re featuring in our booth at #AAOChicago this April. Register now to join us: https://bit.ly/3sXZiY3 #AAOEngage
• Looking to discover the latest technology in orthodontics? Join us at #AAOChicago where you’ll learn more about our latest products and solutions. Register today https://bit.ly/3sXZiY3 #AAOEngage

The Answer Stage tool provides a quick and easy approach for creating short form videos that you can use to supplement your outreach and boost engagement. Follow the steps outlined below to create personalized videos. After you submit your video, you will be notified when it’s ready to download and share. 

Note: You must grant Answer Stage access to your camera and microphone to record your video message. Answer Stage tends to perform better in Google Chrome. Your video may be shared on AAO’s social media accounts.

• Visit https://answerstage.app/qcode/CQW994 and select a question to answer on video.
• Once you’re ready to record your message, click “Open Camera” then “Start” to begin. NOTE: you can also import your video message if you would prefer.
• Keep an eye on the “Time Limit” tracker in the upper left-hand corner. Keep in mind that video will cut-off after the allocated time so be sure to have a clear and concise message ready!
• After you record your message, click “Stop” and preview your video.
• If you would like to re-record, select that option, or click “Continue” to submit.
• Next, complete the required fields (name, organization and email address) then save your video. IMPORTANT: your name and organization will appear in the video so please review for typos or inaccuracies before saving.
• Once your video has been approved and finalized, you will receive an email notification with a link to download and share your video. This process should take approximately 1-2 weeks from the time of submission.

Download and save the 2023 Annual Session logos and include on relevant marketing collateral such as printed materials or use them when creating customized event graphics.

Add the long and short descriptions to e-newsletters, press releases and your website (i.e. event calendar).

Long description:
Join Us at AAO Annual Session 2023 | April 21-24 | Chicago

AAO 2023 Annual Session is the most highly anticipated orthodontic event of the year — uniting practitioners and experts across the specialty in Chicago and online to strengthen the profession. Whether you want to master a new clinical technique, tap into the power of 3D printing technology or overcome your current labor shortages, Annual Session offers the most reliable, evidence-based CE orthodontic education in the field and, in 2023, you can design a custom experience with the new attendee paths to ensure your time is productive and focused on your top priorities. Don’t miss out on the profession’s best education, innovation, and high-caliber networking. We’re excited to be part of it and hope to see you there!

Short description:
Join Us at AAO Annual Session 2023 | April 21-24 | Chicago

AAO 2023 Annual Session is the most highly anticipated orthodontic event of the year — uniting practitioners and experts across the specialty in Chicago and online to strengthen the profession. Whether you want to master a new clinical technique or tap into the power of 3D printing technology, Annual Session offers a custom experience to ensure your time is focused on your top priorities.

Download the following banner ads and place them alongside the Annual Session event description on your website and in e-newsletters. Insert a banner or add the following recommended copy into your email signature. Don’t forget to hyperlink the banner to the Annual Session website: bit.ly/3UpVlqQ

Text based e-signature:

Join us at AAO Annual Session!
April 21-24, 2023 | McCormick Place, Chicago, IL
Register Now

Use this sample email invitation to invite your customers and prospects to Annual Session. Send on behalf of your company’s leadership or sales team via your email platform, or send as a personal message to key contacts. Download supporting graphics below.

Subject Line: Join us at AAO Annual Session 2023

Hi [INSERT NAME],

[INSERT VALUE PROP OR TOP REASON TO VISIT YOUR BOOTH]

AAO Annual Session is the most highly anticipated orthodontic event of the year and [INSERT COMPANY NAME] is excited to be part it! Join us April 21-24 at the McCormick Place in Chicago to gain access to:

• See and test the latest orthodontic products, services, and technologies available
• Learn the latest trends, polish your clinical techniques, and build soft skills for success with the new curated agenda format
• Earn up to 15.5 hours of CE credits with the most reliable, evidence-based education in the field
• Connect with a network of your peers who can share best practices and offer support year-round

Don’t miss out on the profession’s best education, innovation, and high-caliber networking! Register now to join us and connect one-on-one with our team of experts who are skilled in helping you elevate patient care across every role in your practice.

We look forward to seeing you in Chicago!

Warmest regards,

[INSERT SIGNATURE]

Download the following PowerPoint promo slide and add into external or internal presentations to share your participation and invite your customers, prospects and staff.